Pure and simple:
Pure Steel+
“Pure” describes the high quality of our steel, which is already accelerating today’s energy and mobility transition. “Pure” also describes the efforts and achievements of our employees, who are making the transformation possible with their strong commitment and with their pride in being part of it. We label our carbon-reduced steel with the plus sign. We place it directly on our products so our customers all over the world can immediately recognize the added value of our steel innovations.
